🛒
Tesco
Content Design
Copy for online shopping journeys, employee flows, push notifications, and in-app experiences. Writing for Europe's largest retailer across many touchpoints.
Content Engineer/Agentic Engineer
Lukas
Lacko
I turn ideas into living things.
Trusted by
AppleTescoPampersZalandoDaylio
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Content Design◆Copywriting◆Ghostwriting◆Transcreation◆AI Products◆Agentic Engineering◆
Something about me
Ready since kindergarten.
Hey — I'm Lukas. The focused stare I had as a kid never quite wore off.
These days I point it at content design, the occasional perfect avocado toast, and turning messy ideas into products people actually use.
Content design for apps used by millions. Ghostwriting for tech CEOs. Lately, building AI products end to end. The throughline: the right words, in the right place, change everything.
What I've worked on
🍼
Pampers (P&G)
Content Design
Content design for the Diaper Stash app, P Club Help Center, and in-app user flows. Clear, helpful copy for millions of parents using P&G's leading baby brand.
😊
Daylio
Content Design
Redesigned onboarding, purchase journey, and push-notification copy for this award-winning wellness app. Named Apple App of the Day.
🛡️
Dôvera
Content Design
Content design for strategic email campaigns and in-app copy at Slovakia's leading insurance company. Working inside a larger cross-functional team.
🍎
Apple
Copywriting / Transcreation
Writing and transcreating copy for App Store Today stories, Apple Music playlists, and Shazam features.
👗
Zalando
Copywriting / Transcreation
Campaign copy for TV, radio, billboards, and apps for Europe's leading fashion platform. Adapting brand voice across formats and markets.
🏛️
Mayoral Campaign
Copywriter / Idea Maker
Copywriter and idea maker on a mayoral campaign in Slovakia's third-largest city. Helped shape the messaging and the ideas behind it.
👻
Tech CEOs
Ghostwriting
LinkedIn content and short-form video scripts for multiple tech-industry leaders. Building consistent thought-leadership voices behind the scenes.
🌍
+ More
Transcreation / Other
Transcreation and content work for Cherrisk, Binance, and Airbnb.
Products built with AI
Live
Lecturer Budget Tracker
A budgeting tool for language-school lecturers to record income across multiple schools. A clear monthly overview of earnings in one place.
Live
Municipal Projects Map
An interactive map of local-government projects — completed, in progress, or planned. A transparent, at-a-glance view of city development.
Building
English Accent Tuner
A mobile app for practicing English pronunciation — listens to short spoken sentences and analyzes accent patterns in real time, with targeted tips to sound more natural.
Building
MedTech Startup
An AI tool for medical specialists that turns patient records and pedigree data into visual timelines, making complex history faster to read and act on.
Few nice words about me
Not just a talented wordsmith, but a proactive and creative thinker who goes above and beyond. His ability to understand messaging is remarkable.
S
Sam
Cofounder at Daylio
Lukas is a standout. His knack for user-centric content has improved our app's usability. Dependable and skilled.
D
Dylan
Head UX Writer at Tesco
His UX writing skills have clarified and enhanced our user interface. This made our travel insurance product more accessible to customers.
E
Endrődy
PM at Cherrisk
An essential member of the team. Ever-reliable, he consistently produces work at the highest level for our most important clients.
D
Declan
PM at Apple & Zalando
We achieved victory. He's consistently incisive and influential in his use of language. Ideas flowed from him every minute.
F
Fero Olha
Mayor of Prešov